Posts tagged #female empowerment

Les Femmes Underground and Feby


Earlier this summer I became aware of an awesome feminist film organization entitled Les Femmes Underground International Film Festival and was so excited and inspired by their mission and moxie that Feby is an official sponsor of the 2018 festival which takes place this Saturday September 1st in Phoenix, Arizona at the Phoenix Centre for the Arts.

This organization was founded just a few years ago in 2015 and this is their mission: 

Les Femme Underground Manfesto:

1. Equip , inform, influence, and mobilize women in underground media. 

2. Transform the landscape of cinema for women by creating opportunities and forums that accurately represent them.

3. Generate innovative programming which brings back the 'Riot Grrrl' mentality in the art world, thereby pushing and inspiring women to acquire more opportunities.

It may seem like an odd couple, a film festival and bracelet about the menstrual cycle,  but many of the films that are screened at this festival (along with other sponsors) have menstruation and the normalizing of it as a general theme. This makes a lot of sense when you think about  Fourth Wave Feminism (the current wave) and the voices of it that are growing ever louder and bolder concerning menstruation and the stigma and shame that has been surrounding this essential and natural biological fact of female existence since the beginning of time. Add to the #smashtheshame mentality the very real and wonderful fact that finally many governments and institutions are acknowledging that period products should not be considered luxuries but essential necessities for all women regardless of class, colour or religion and you've got a verifiable cultural shift, one Feby is thrilled to be a part of, however small. 

One of the movies screening at the festival is Entropia. (check out the trailer below). This is a film about " what a woman is willing to go through in order to gain her youth back. Scene after flesh crawling scene we experience our protagonist (played by the ever talented Sissy O’Hara) battling menopause using methods that are, to say the least, unorthodox. With the support of her taxidermied friends and a few brews of tampon tea, it finally works. Bring on the menstruation celebration!!" How bloody fitting eh? 

The festival director Edda Manrique even made a video showcasing our bracelets :) Thanks Edda! @lesfemmesundergroundfilmarts @lefuff_film

Unfortunately I will not be able to attend but if any of you lovely people are in the Phoenix area I encourage you to show up and enjoy as many of the fierce feminist films as you can which is a lot - according to their event page "Les Femmes Underground International film festival features films from over 30 different countries ranging in genres from Documentary, Experimental, Narrative, Horror, Female Sexuality, and our own concoction Psychotropic."

There also is what promises to be an empowering pop up shop with many female focused products and organizations including Go With the Flow AZ  and  Very Awesome Girls   and TheKittyCult

Check out specific information here



you decide to do this long weekend, I wish you a healthy and happy Labour Day! 

Posted on August 30, 2018 .

Black Friday Sale!


It's that time of year again - Thanksgiving for our American friends, followed immediately by Black Friday and then Cyber Monday.

In keeping with tradition, I am pleased to offer our best sale price ever - 50% off all new orders starting NOW. Simply use the code BFS2017 at check out to apply the discount.

This sale ends Monday at midnight so don't delay or you'll miss this great opportunity to provide young women with a fun and wonderful way to learn about and track their menstrual cycles. 

A Female Empowerment Bracelet makes an awesome stocking stuffer and is available in three languages - English, French and Spanish. Our Welcome to the Sisterhood card and bracelet is a terrific way to help a girl transition from girlhood to womanhood. The Female Empowerment Party Pack is an entertaining and educating idea for a slumber or birthday party or classroom for a gaggle of teenage girls. 

Happy shopping (and saving) beautiful people. :)



Wonder Woman - Definition of Empowerment

So, I just saw the Wonder Woman movie in the theatre and was blown away how good it is and how much I loved it.  It is a most excellent super hero movie and Wonder Woman herself a dazzling character - smart, empathetic, inquisitive, fierce and she can totally kick butt. 

Wonder Woman, most of all, she stands for love and accepting all people for who they are. I think that if each of us had a little bit more of Wonder Woman, of these qualities, in us, we’d have a better world.
— Gal Gadot


To me, what really makes her empowered is that she believes in herself and her destiny and lets that belief be her guide above all else. Also it is worth noting because it is so very, very rare; she stands alone as a force to be reckoned with; NOT somebody's mother, sister, lover, wife, etc. She is just herself and that is plenty.

For this alone I cannot say thank you enough. Thank you. Thank you. Thank you.

Patty Jenkins is the director and she has done such an amazing job I believe she should (and will be) nominated for all the best director awards next season. The movie is doing amazing at the box office and received 92% approval ratings on Rotten Tomatoes, which is no easy feat.

I saw this movie with my husband and daughter(18)  and son (21). We all really enjoyed it and my son is a huge comic book enthusiast and pretty much knows everything there is to know about the DC and Marvel universes and is generally very critical. After seeing WonderWoman he said: 

That was a great comic book movie and it was well done. I really liked the actress. She was a perfect fit.
— Leo

I agree 100%. I am wild about Gal Gadot and her performance. She is mesmerizing in every scene. Her little half-smile, her angry eyes, her serious tone and her naivety all combine to make a most convincing character in Diana Prince, Wonder Woman's alter ego and the one who travels with Chris Pine's completely charming character Steve Trevor to the front lines of World War I after his plane crashes into the ocean on the shores of Themyscira. 

I grew up in the 70's and the Wonder Woman television series starring Lynda Carter was a weekly staple in my house. She was a brave, strong, beautiful and inspiring heroine who showed my 10-year-old self that fighting for what you believe in is an admirable way of life. I respect and applaud though that Ms. Carter did not make a cameo in this movie, as is so often the way, as she didn't want to take anything away from this current and utterly impressive depiction. 

The movie has been out for a while now and may soon leave theatres, so I urge you to go see it soon if you haven't already. I seriously doubt you will regret it. 

I'll leave you with this wonderful Instagram post made by Gal's husband Jaron Varsano. 

#mywife #therealwonderwoman ❤️

A post shared by JaronVarsano (@jaronvarsano) on

Posted on July 12, 2017 .