Carefree in Australia has recently released some satirical ads regarding vaginas, cramps and tampons in the hopes of enticing viewers to their more genuine advice at becarefree.com/au
The ads revolve around three fictional characters with silly names. The characters are Fanny Glitterwinkle, Harmony Freebush and Stefan Van Der Blöed and they aim to provide humorous advice on period care and concerns.
For example here is the video starring Fanny Glitterwinkle whose tongue-in-cheek advice includes adding string bling to a tampon in case you commit the fashion faux pas of revealing your unadorned string to the world while frolicking on the beach.
If you like that one you're sure to enjoy these words of wisdom from Harmony Freebush.
Finally, here is Stefan Van Der Blöed; celebrity period whisperer to the stars. (I don't know about you but I reckon if there was such a thing as a period whisperer it wouldn't/shouldn't be a man. I think a post-menopausal matriarch would be more fitting perhaps?) Regardless, take a look at his take on what cramps really mean.
The entire campaign seems full of bafflegab to me. I showed them to my 15-year-old daughter and asked her thoughts on them and she said "I think they are ridiculous. They are trying too hard to be funny. When things try too hard to be funny, they generally aren't." I have to agree with her.
However, I am of the opinion that if these zany videos direct confused girls to their more serious and reliable website then they should be deemed successful, even if they made me roll my eyes instead of laugh. What's your take? I would be interested to hear your thoughts. Please leave a comment below.