Bonjour Les Amies

                                           If not you, who? If not now, when? 

                                           If not you, who? If not now, when? 

I am delighted to announce that we now have the Female Empowerment Bracelet available with a French informational pamphlet. To order, simply select "French" from the available versions. 

Our website has always had a quick Google translate option that will efficiently convert the web text into over 100 languages. Simply click on the tab just below the header on any page and select the desired language. (Please note - images with text will unfortunately NOT be translated.) 

As a Canadian, whose country is bilingual French and English, I am sorry if this took longer than expected but now and forevermore we will have the French option.


I have long said that the pronunciation of Feby itself is bilingual. I am not persnickety in the slightest how you say it. I have always pronounced it so it rhymes with Debbie ( fɛbiː ), as in Debbie Reynolds; actress, keeper of Hollywood memorabilia and mother of Carrie Fisher, and L'il Debbie cakes, mostly because I was with my dear, late friend Debbie when the idea of this bracelet first popped up in my head many moons ago. 

But many people along this journey have spontaneously pronounced it so it rhymes with Phoebe ( ˈfiːbi ) as in the eccentric and endearing character on the television show Friends and Phoebe Cates of Fast Times at Ridgemount High reknown. 

Which ever one you choose is okay by me. Both are right, neither is wrong. 

Moving forward, if any of you lovely people believe, as I do,  that the Female Empowerment Bracelet would be helpful to girls of another language, please contact me at and we can discuss translation services. I would be more than happy and will do whatever I can to see Feby get into as many hands as possible as I am positive it enlightens and enriches the female experience. 

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As a little aside that you may appreciate, I like to play music based on what it is I am doing, or have the intention of doing. I don't always play music, but when I do, I make it relevant. 

As I was transferring the translated information pamphlet into my InDesign file (a difficult task that had me talking to myself and the computer, a lot, and shaking my head in frustration) I was listening to this delightful playlist. Perhaps you too are in a French state of mind? 

Au revoir et passe une belle journée.


Posted on September 28, 2017 .

Labour Day Love


It's back to school, back to learning, back to business time. 

As much as I'm sorry to see the summer go, there's a lot of appeal for me in the world going back to work after a lovely and sunny summer. I like the changing of the seasons and am forever grateful I live in the north where all four seasons are equally present and charming. 

I reckon I might as well embrace the change because it's happening whether I do or not. There's no sense in fighting the inevitable. (I feel the same way about aging, but that's for another time.)

The changing of the seasons transpires within a woman's body as surely as it does in the rest of Mother Nature.

Should you happen to be fortunate enough to have prepubescent and adolescent biologically female girls in your life, please be sure to celebrate her seasons as positively as you do the elements and bounty of the earth.

A girl's sense of worth and acceptance and love comes from many avenues, yours being one. Own that space you hold in her life and honour her womanhood and the changes she is going through on her journey there. Be absolute in your respect of her body. Insist she does the same. 

Talk. Talk. Talk. Ask her questions and give her the opportunity to ask you a few. It takes a village and wasting a chance to help a young woman navigate the bridge between childhood and womanhood is regrettable. Don't regret this chance you have!

Please talk with her.

There is hardly ever a "perfect" time to have "the talk" but make a time that is good. When it's just the two of you, and no rushing around is required. Maybe you're her aunt or sister or friend and it's not your place for "the talk" but let's face it, it's not just one talk; it's many talks held over the course of a lifetime before we even come close to understanding all that it means to be a woman.

Try telling her a story about some embarrassing moment you found yourself in when you were her age. Show her by laughing as to it's unimportance in the grand scheme of your one and only beautiful life and remind her that the same will be true for her.  Life is a story of joy, with bits of drama and tragedy and comedy thrown in here and there to bring balance. A life with no setbacks or lessons isn't a real life. We must live and go about doing things and meeting people and taking action, and those things will always have ramifications. That's why we do them. Problem is, sometimes the reaction of others is negative and harmful and not we anticipated. That is when we learn and grow stronger. Like the old saying "Fool me once, shame on you. Fool me twice, shame on me." We learn to not trust some people with our secrets, to learn who is a true friend and who is only pretending, who is dishonest, who steals. For sure there are battles to be fought all lifelong but it's nothing she can't handle. She's smart and brave and shall be victorious! 

The beginning of a new school year is an ideal time to reconnect and reevaluate and make plans for the future. Help her do this. Accentuate her talents and lovingly help plan a strategy to overcome her weaknesses. 

I think one element of being open to and squeezing as much enjoyment from life is not harbouring shame. Shame is a shield and drains such a lot of energy and is definitely not required so kick that particular quality to the curb with vehemence! 

Advise her it's best to stop with judgements all together, both friends, strangers and with yourself. 

Emphasize to her that of all the people in her life she should try to please, she herself is the number one the list. May she never ever forget that. The loudest voice in her head should be her own. Whenever it starts to fade, she must change something. The person whose voice is now the loudest perhaps has too much control over her. She ought to look into that and make changes. It is not serving her best interests if someone else is in the driver's seat of her life.

Life is too short to be wishy washy. Mean yes when you say yes, and no when you say no. 

Don't be afraid to make a decision. Like my wise dad said:

“There are no right decisions. It’s up to you to make the decision right.” 
— David Howard

Do your absolute best to assist her in going back to school with her head high, her heart open, her spine strong and her outlook hopeful. 

Posted on September 5, 2017 .

Wonder Woman - Definition of Empowerment

So, I just saw the Wonder Woman movie in the theatre and was blown away how good it is and how much I loved it.  It is a most excellent super hero movie and Wonder Woman herself a dazzling character - smart, empathetic, inquisitive, fierce and she can totally kick butt. 

Wonder Woman, most of all, she stands for love and accepting all people for who they are. I think that if each of us had a little bit more of Wonder Woman, of these qualities, in us, we’d have a better world.
— Gal Gadot


To me, what really makes her empowered is that she believes in herself and her destiny and lets that belief be her guide above all else. Also it is worth noting because it is so very, very rare; she stands alone as a force to be reckoned with; NOT somebody's mother, sister, lover, wife, etc. She is just herself and that is plenty.

For this alone I cannot say thank you enough. Thank you. Thank you. Thank you.

Patty Jenkins is the director and she has done such an amazing job I believe she should (and will be) nominated for all the best director awards next season. The movie is doing amazing at the box office and received 92% approval ratings on Rotten Tomatoes, which is no easy feat.

I saw this movie with my husband and daughter(18)  and son (21). We all really enjoyed it and my son is a huge comic book enthusiast and pretty much knows everything there is to know about the DC and Marvel universes and is generally very critical. After seeing WonderWoman he said: 

That was a great comic book movie and it was well done. I really liked the actress. She was a perfect fit.
— Leo

I agree 100%. I am wild about Gal Gadot and her performance. She is mesmerizing in every scene. Her little half-smile, her angry eyes, her serious tone and her naivety all combine to make a most convincing character in Diana Prince, Wonder Woman's alter ego and the one who travels with Chris Pine's completely charming character Steve Trevor to the front lines of World War I after his plane crashes into the ocean on the shores of Themyscira. 

I grew up in the 70's and the Wonder Woman television series starring Lynda Carter was a weekly staple in my house. She was a brave, strong, beautiful and inspiring heroine who showed my 10-year-old self that fighting for what you believe in is an admirable way of life. I respect and applaud though that Ms. Carter did not make a cameo in this movie, as is so often the way, as she didn't want to take anything away from this current and utterly impressive depiction. 

The movie has been out for a while now and may soon leave theatres, so I urge you to go see it soon if you haven't already. I seriously doubt you will regret it. 

I'll leave you with this wonderful Instagram post made by Gal's husband Jaron Varsano. 

#mywife #therealwonderwoman ❤️

A post shared by JaronVarsano (@jaronvarsano) on

Posted on July 12, 2017 .